Central Valley Region

Sedona & The Verde Valley

Nestled in Arizona, the Sedona & Verde Valley Area offers a unique experience. Sedona's iconic red rocks are breathtaking, with majestic crimson formations leaving visitors awestruck. Known for palpable energy, Sedona is incomparable. Verde Valley, one of Arizona's major wine-growing regions, spans 714 square miles, centrally located about 100 miles north of Phoenix. The Verde River, enriched by tributaries from Sycamore Canyon, Oak Creek, Beaver Creek, and West Clear Creek, flows through the valley, adding to the region's natural allure.

  • 🌤 Regional Weather


Things To Do

Plan and Explore

Itineraries That Inspire



Seeing the iconic red rocks of Sedona will simply take your breath away. You will be awestruck by the majestic crimson rock formations and...


Prescott Valley

Clear your mind, relax, and breathe. Find your center in the cool, clean mountain air of Prescott Valley.



Whether you love hiking through large stands of ponderosa pines or appreciate historic places, Prescott offers things to do and places to see...


Prescott Cocktail Tour

FRIDAYS & SATURDAYSJOIN US for a fun way to visit a few of Prescott's many local drinking establishments including, saloons, taverns,...

Spas & Luxury

Hilton Sedona Resort at Bell Rock

Escape to the Hilton Sedona Resort at Bell Rock. Set amidst the spectacular beauty of the magnificent red rock formations surrounding Sedona,...

West Fork of Oak Creek

West Fork of Oak Creek, near Sedona, AZ is within the Coconino National Forest. Beautiful hiking and scenery all year long make this a popular...

Montezuma Castle National Monument

Spot one of the Southwest’s best-preserved cliff dwellings in Central Arizona.

The Old West

Gold King Mine and Ghost Town

The Gold King Mine and Ghost Town is a time capsule, of sorts -- home to many of the original buildings and equipment from the town's origins as...


Cities & Regions

From the abundance of Saguaro cactuses and unique wildlife in the Sonoran Desert to the high country and forests of the White Mountains to the breathtaking Grand Canyon, Arizona’s regions are full of experiences that don’t disappoint.