Come for the games & stay for the fun

Final Four 2024

The Road to the Final Four heads to the Valley of the Sun

The 2024 NCAA Men’s Final Four® events, playoffs and championship game at State Farm Stadium in Glendale may be the main attraction, but there’s plenty more for sports fans to see and do while they’re in town.

April is an amazing time to visit Arizona. Sunny skies and great weather throughout the state highlight panoramas of stunning color and surprisingly diverse landscapes from lush high deserts to whitewater rivers to snow-crusted mountain peaks and gigantic stands of ponderosa pine. It’s easy to combine outdoor exploration and urban culture — from Jeep tours of Sedona and the Grand Canyon to horseback treks in Monument Valley.

Such photogenic endeavors can be seamlessly augmented by a stay at a world-class resort, golf on challenging courses with spectacular views, museum visits and memorable local meals in the cosmopolitan centers of Greater Phoenix, Scottsdale and Tucson.

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Final Four Events

The games are only part of the fun. All weekend long, the Men's Final Four is bringing a weekend jam-packed with events around Phoenix for residents and visitors of all ages. Sports fans, college students, families, music junkies: there is something for everyone! It’s three days of total fandemonium. Check out all of the events here.

More Events

Reese’s Final Four Friday

Friday April 5, 2024
State Farm Stadium | 9400 E. Maryland Avenue, Glendale

Join us as each of the Final Four teams conducts open practice at the State Farm Stadium, The practices and parking are FREE and open to the public and provide an opportunity for all fans to see all of the Final Four teams in action. Fans will also get to watch the Reese’s NABC All-Star Game where top seniors and student-athletes from across the nation compete on the very court where the Men’s Final Four Semifinal and Championship games will take place.

March Madness Music Festival

Friday, April 5 – Sunday, April 7, 2024
Margaret T. Hance Park • 67 W Culver St, Phoenix, AZ 85003

his special FREE concert series, presented by AT&T, Capital One and Coca-Cola, takes place on Friday, Saturday and Sunday over the Final Four Weekend and has brought one-of-a-kind concert experiences to thousands of music fans each year. Past performers have included March Madness Music Festival has brought one-of-a-kind concert experiences to thousands of music fans each year.

AT&T Block Party
Friday, April 5, 2024 – 4:30 p.m. – 10 p.m. Local Time
Margaret T. Hance Park • 67 W Culver St, Phoenix, AZ 85003

GRAMMY® Award-winning artist ZEDD will headline the AT&T Block Party with an unforgettable opening night performance. American Singer & Songwriter Reneé Rapp will set the tone with illustrious vibes and vibrant singer and songwriter Remi Wolf will kick off the day’s festivities. Since AT&T is all about speed, customers can connect to expedited entry through the AT&T Fast Pass Lane. To get in, just show the AT&T icon on your phone screen.

Coke Studio Live
Saturday, April 6, 2024 – 3:00 p.m. – 9 p.m. Local Time
Margaret T. Hance Park • 67 W Culver St, Phoenix, AZ 85003

Coke Studio LIVE will take over as the presenting sponsor with GRAMMY®- nominated band Jonas Brothers hitting the stage as the eminent headliner delivering what is sure to be an outstanding performance. Festivalgoers are also invited to drop their own track by visiting the Coke AI Studio where they’ll get to form a music group, write a song and film a video – all with the help of a little real (AI) magic.

Capitol One® JamFest®
Sunday, April 7, 2024 – 2:30 p.m. – 10 p.m. Local Time
Margaret T. Hance Park • 67 W Culver St, Phoenix, AZ 85003

Capital One JamFest® will be headlined by GRAMMY® Award-winning band Mumford & Sons. GRAMMY® Award-winning The Black Keys, soulful Denver-based octet Nathaniel Rateliff & The Night Sweats, and GRAMMY® Award-winning R&B artist Leon Bridges will kick off the day’s event making for a can’t-miss festival experience.

Eligible Capital One cardholders will receive entry through the Cardholder Priority Access Line, plus access to the exclusive Cardholder Lounge. Customers can also experience the weekend like a VIP with packages including tickets to the Final Four® and National Championship, hotel, and VIP front of stage access to Capital One JamFest® available on Capital One Entertainment.

Fans will be able to stream the live performances on Friday and Sunday at For more details about the weekend, fans can stay up to date by visiting, following @mfinalfour on Instagram and X, or downloading the Men’s Final Four app presented by AT&T.

Men’s Final Four Dribble presented by Buick

  • Sunday April 7, 2024
  • Heritage Square | 113 N. 6th Street, Phoenix
  • This unique event takes place Final Four weekend. Thousands of kids, aged 18 and under, will be given a specially designed t-shirt and their very own official NCAA Men’s Final Four Dribble Wilson basketball and will dribble it along a one-mile course through the vibrant streets of downtown Phoenix to the finish line at the Men Final Four Fan Fest. Best part? The kids and their guardians will have complimentary access to Fan Fest.


Cities & Regions

From the abundance of Saguaro cactuses and unique wildlife in the Sonoran Desert to the high country and forests of the White Mountains to the breathtaking Grand Canyon, Arizona’s regions are full of experiences that don’t disappoint.