Thank you for visiting the Arizona Office of Tourism’s (AOT) official website VisitArizona.com. By accessing the site, you accept these terms and conditions without limitation.
Your privacy is important to us. This Privacy Policy explains what information we collect, how it is used, and the choices available to you regarding your information.
Who We Are
VisitArizona.com is the official travel website for Arizona and is maintained by the Arizona Office of Tourism. This policy applies to information collected while visiting AOT’s websites, including:
Throughout this Privacy Policy, the Arizona Office of Tourism may be referred to as “AOT”, “we”, “us” or “our”.
This Privacy Policy applies only to information collected through AOT websites. Our websites may contain links to third-party websites operated by businesses, organizations, attractions, lodging properties, or other external entities. AOT does not control or manage those websites and is not responsible for their content, privacy practices, or collection of information. We encourage you to review the privacy policies of any third-party websites you visit.
This Privacy Policy is intended to comply with applicable federal and state laws, including Arizona public records requirements, as well as certain international privacy regulations that may apply to visitors from outside the United States.
Information We Collect
You are not required to provide personal information to browse or use most features of our websites. However, we may collect information that you voluntarily provide through forms, newsletter subscriptions, brochure requests, inquiries, surveys, sweepstakes, or other interactions with AOT.
We and our authorized service providers may also automatically collect technical, behavioral, and usage-related information about how visitors interact with our websites.
1. Information Collected Automatically
Information collected automatically may include:
- IP address
- Device identifiers
- Browser type and operating system
- Geographic location derived from IP address
- Pages visited and links clicked
- Referral sources and search activity
- Session duration and navigation behavior
- Website engagement activity
- Advertising and cookie identifier
We use information collected through our websites to operate, maintain, secure, improve, and measure the effectiveness of our services, fulfill requests, communicate with users, and support tourism-related programs and marketing efforts.
2. Information You Provide
Contact Forms
When you submit a contact form, inquiry, feedback request, or other online form, we collect information such as your name, email address, phone number, organization, and any information you choose to include in your message.
Information collected through online forms is treated in the same manner as information provided verbally or through paper forms submitted to AOT or its agents.
Newsletter Subscriptions
If you choose to subscribe to AOT's e-newsletters, we collect your email address and any other information you voluntarily provide during the subscription process.
Newsletter subscriptions are voluntary, and recipients may unsubscribe at any time using the unsubscribe link included in our emails.
Printed Materials Requests
When requesting brochures, travel guides, or other printed materials, we collect your name, mailing address, email address, business name, and other information necessary to process your request.
Surveys and Sweepstakes
Participation in surveys, contests, sweepstakes, and promotions is voluntary. Depending on the activity, we may collect contact information, demographic information, responses, eligibility information, and other information necessary to administer the activity.
AOT may use third-party service providers to assist with the administration of surveys, contests, and promotions.
Extranet Business Listing Portal
Businesses that apply for or maintain a listing through AOT's Extranet Business Listing Portal at the extranet.visitarizona.com website, voluntarily provide business contact information, addresses, website URLs, business descriptions, images, and other information necessary to create and maintain a listing.
During account creation, users may be presented with options to receive email communications from AOT regarding tourism industry updates, programs, opportunities, newsletters, and other related information. Communication preferences may be updated at any time via the user's extranet account.
How We Use Information
Information collected through our websites may be used to:
- Respond to inquiries and requests
- Fulfill brochure and publication requests
- Administer surveys, contests, sweepstakes and promotions
- Create, maintain and manage business listings and extranet accounts
- Deliver newsletters and other requested communications
- Analyze website traffic, visitor behavior and engagement trends
- Measure the effectiveness of marketing and advertising efforts
- Improve website functionality, content and user experience
- Develop new programs, services and features
- Protect the security and integrity of our websites and systems
- Communicate important updates regarding our websites, services, or policies
- Provide customer service and support
- Comply with legal obligations and public records requirements
Cookies, Analytics and Advertising Technologies
1. Cookies
A “cookie” is a small text file that a website places on your web browser. Our websites use first-party and third-party cookies, pixels, tags, scripts, local storage technologies, and similar tracking technologies.
These technologies help us remember user preferences, analyze website performance, personalize content and user experiences, measure advertising effectiveness, support audience development and retargeting activities, and improve website functionality.
2. Analytics and Advertising Technologies
We use analytics, advertising, personalization, and measurement technologies to better understand how visitors use our websites, improve website performance, measure marketing effectiveness, personalize content and user experiences, and support advertising activities.
These technologies collect information regarding website usage, visitor behavior, content engagement, advertising interactions, device and browser information, IP address, referral sources, pages viewed, and other website activity.
Our websites may include embedded content and integrations from third-party platforms such as YouTube, Meta (Facebook), LinkedIn and Pinterest. These platforms may set their own cookies or tracking technologies when content is viewed or interacted with.
Information collected through cookies, analytics tools, and similar technologies may be processed and stored by us and our service providers in the United States and other countries where they operate, subject to applicable legal requirements.
Managing Cookie Preferences
Depending on your location, you may be presented with options to manage certain categories of cookies and tracking technologies through our consent management tool, ConsentPro. You may also adjust your browser settings to limit or disable cookies; however, doing so may affect the functionality of certain features on our websites.
For additional information about managing cookies, please visit https://www.usa.gov/optout-instructions.
User Generated Content Disclosure
AOT may display user-generated content obtained through authorized third-party content platforms and social media services. Additional terms and permissions governing the use of such content may apply.
Information Sharing and Disclosure
The Arizona Office of Tourism does not sell personal information. We may share information collected through our websites only in the circumstances described below.
1. With Your Consent
We may share your information when you have expressly authorized us to do so. Examples include participation in co-sponsored sweepstakes, contests, promotions, or when you request information from tourism partners, destinations, attractions, or businesses.
2. With Service Providers
We may share information with trusted third-party service providers that assist AOT in operating its websites, delivering communications, processing requests, distributing publications, providing analytics, supporting marketing efforts, administering surveys and promotions, maintaining technology systems, and performing other services on our behalf.
AOT has agreements with the following entities to provide various data processing and distribution of our e-newsletters, brochures, the Official State Travel Guide, and other printed materials:
- Epi-Hab (fulfillment center for printed brochures and materials, including our Travel Guide)
- SVZ (website development and design)
- BlueToad (digital Travel Guide)
- HubSpot (e-newsletter distribution and customer relations management)
- Rainier RevOps (HubSpot CRM management and revenue operations consulting)
These service providers are contractually required to protect information and may only use it for the purposes authorized by AOT.
Public Records and Legal Requirements
Information submitted to AOT may be subject to disclosure under Arizona public records laws, including Arizona Revised Statutes §§ 39-121 et seq.
We may also disclose information when required by law, regulation, court order, subpoena, warrant, or other legal process, or when necessary to protect the rights, property, safety, or security of AOT, website users, or the public.
Data Security
AOT uses administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction.
Access to information is limited to authorized personnel and service providers who require access to perform their responsibilities. Employees and authorized contractors are expected to protect confidential information and comply with applicable policies, procedures, and legal requirements governing the use of such information.
Children's Privacy
By statute, all Arizona State agencies must comply with the Children's Online Privacy Policy Protection Act of 1998 ("COPPA"), requiring parental consent before collecting any personal information from any individual under the age of 13. The text of COPPA is available at https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule.
Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information, including the ability to request access to information we maintain about you or request correction of inaccurate information.
If you would like to update your information, remove a business listing, or make a privacy-related request, you may do so through our Data Privacy Request Portal or by contacting us using the information provided at the end of this Privacy Policy. You can opt-out of marketing communications at any time by using the unsubscribe link included in our emails.
Certain advertising and tracking preferences can be managed through industry opt-out programs, including:
- Network Advertising Initiative (NAI) Consumer Opt-Out Program: NAI Consumer Opt-Out
- Digital Advertising Alliance (DAA) AdChoices Program: http://optout.aboutads.info
Changes to this Policy
This policy may be updated periodically to reflect changes in legal requirements, technology, business practices, or website functionality. If substantial changes are made, we will provide additional notice through email communications, website notifications, or other appropriate methods.
Contact
If you have any questions, requests or complaints regarding this Privacy Policy, please contact us at [email protected] with the subject line “VisitArizona Privacy Policy Inquiry”.
Accessibility Policy
The Arizona Office of Tourism is committed to providing websites and digital services that are accessible and usable for all visitors, including individuals with disabilities. We recognize that accessibility is an ongoing effort and continually work to improve the accessibility, usability, and functionality of our websites.
Our goal is to design, develop, and maintain digital experiences that are inclusive and accessible to the broadest possible audience. In support of this commitment, we strive to follow applicable accessibility standards and best practices, including the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA.
While we work continuously to improve accessibility, some content or features may not yet fully conform to these standards. We are actively evaluating and enhancing our websites to identify and address accessibility barriers as part of our ongoing improvement efforts.
If you experience difficulty accessing content on our websites or have suggestions for improving accessibility, please contact us using the information provided above. We welcome your feedback and will make reasonable efforts to address accessibility concerns.