Arizona Revealed
Sure, parts of Arizona are high-desert, but that's just one-third of the state. In fact, the state’s landscapes go on a massive rollercoaster ride from a low-key 70 feet all the way up to a breathless 12,500 feet above sea level. Because the elevation changes so much, the cities, towns, and local cultures do too.
Getting a quick layout of the land before you go is the ultimate travel hack—it's the secret to making sure you actually plan the Arizona vacation of your dreams instead of accidentally packing flip-flops for a mountain blizzard.

Arizona Revealed - Episode 1: Phoenix
What makes a destination unique? Who are the people that give a place life and spirit? The video series “Arizona Revealed” delves into these questions – and more – as it explores…

Arizona Revealed - Episode 2: Tucson
How deep do a city’s roots go? What happens when cultures blend to create the identity of a place? The video series “Arizona Revealed” delves into these questions – and more –…

Regenerative Tourism Discover Flagstaff
Arizona Office of Tourism features Northern Arizona resident Daryl Marks and member of the Navajo Tribe. Discusses the allure and natural wonders of Flagstaff, AZ.

Arizona Revealed - Episode 4: Yuma
Arizona Office of Tourism features Northern Arizona resident Daryl Marks and member of the Navajo Tribe. Discusses the allure and natural wonders of Flagstaff, AZ.

Arizona Revealed - Episode 5: Prescott
In Prescott, the Old West meets the New West in surprising ways. This episode of “Arizona Revealed” captures the town’s rich Western heritage.

Arizona Revealed - Episode 6: Patagonia
In Patagonia, art thrives in unexpected ways. This episode of "Arizona Revealed" looks at how this tiny town nurtures the creative spirit, transforming ordinary spaces into extraordinary experiences.
MEET The Makers
What sparks the imagination of an Arizona maker? It’s a wild mix of everyday grit, deep-rooted culture, local history, and—every now and then—falling in love with a tiny purple flower. From practical goods originally created out of pure necessity and interest to amazing cuisine that evokes the tastes and flavors of many cultures, these creators are spinning local inspiration into pure magic.

Meet the Maker: Hopi Basket Weaver
Iva Honyestewa, a Hopi basketweaver, shows how she creates the pootsaya basket as a reminder that we are connected.

Meet the Maker: Pine Creek Lavender Farm
Terry Vesci and her husband Rick, hand-harvest 5,000 lavender plants annually on a homestead first settled by pioneers in the late 1800s.

Meet the Maker: Watson's Hat Shop
Using methods and equipment nearly 200 years old, Eric Watson makes high-end bespoke hats in his family business in Cave Creek, Arizona

Arizona Local Food Culture
Arizona's food history is 4,000 years old and a tapestry of Native American, Mexican and European food traditions. Diego, Hope, Armando and Nadia share their traditions and how it is expressed in food.

Tumerico
Vegan recipes come to life in this behind-the-scenes look at the personal story and inspiration behind Wendy Garcia, owner and chef of Tumerico in Tucson.

Shaanxi Garden
Three words: hand-pulled noodles. And we're not talking about your average spaghetti here. We mean biang biang noodles—thick, ultra-chewy, and so wildly oversized they practically double as edible clothing belts.
Art, Culture & History
Arizona’s arts, history, and culture are basically the ultimate collaborative effort. It’s a vibrant, beautifully chaotic mashup of Indigenous heritage, Spanish and Mexican roots, and legendary Wild West traditions.Every single group that ever settled here left their own unique stamp on the state. Today, that history isn't just sitting in a museum; it's alive in our modern art scene and in a deep, community-wide dedication to stewardship—the collective promise to protect and preserve these stories and places for the next generation of adventurers.

2023 GCOT Awards - Spirit of Service - Bennie Scott
Bennie Scott leads tours of the Queen Mine in Bisbee, Arizona. Bennie holds a special place in the state's mining and tourism history, as he both worked in the mine decades ago…

Nikki Cooley – Flagstaff – Dine educator and climate change coordinator
Discover the rich history and traditions of the native communities in Arizona, where art and culture continue to be a major influence throughout the state.

Chip Thomas – Navajo Nation artist
Discover the rich history and traditions of the native communities in Arizona, where art and culture continue to be a major influence throughout the state.

Tumacacori National Historic Park
Tumacácori features a large church structure surrounded by remnants of other village buildings, a cemetery and a replica of a traditional O’odham dwelling. Visitors tour the visitor center and museum before walking inside the ruins to carefully explore the fragile structures.

Route 66: Hackberry to Seligma
Historic US Route 66---the Mother Road, also known as the Main Street of America---used to take drivers all the way from Chicago, Ill. to Santa Monica, Calif. along one continuous route.

Route 66: Winslow to Holbrook
Stand on the corner in Winslow, Arizona, and snap a shot of that iconic road sign. Then, follow along as we meet two Harvey Girls, at La Posada, who share the history of the original Harvey Girls of the 1880s and how they helped build the West.
Outdoor Activity
With a whopping 320 days of pure, unadulterated sunshine a year, Arizona is basically a giant playground for the outdoor-obsessed. Whether you want to tear up mountain biking trails, go boating and fishing on deep blue lakes, or challenge yourself with running, climbing, and hiking, this state has a backdrop for it. You can skip from fiery red rocks and cool pine forests to massive, open skies perfect for late-night stargazing. Seriously, if you love an adrenaline rush (or just a really good view), Arizona is paradise found.

Fly Fishing the White Mountains of Arizona
Diverse wildlife and varied habitats make Arizona an extraordinary destination for hunters and anglers of all types—from fly-fishing aficionados to avid elk hunters.

Shaun Martin – Navajo marathon runner and race director – Canyon de Chelly, Chinle
Whether running, hiking or biking the 130-mile loop road around the canyon and get a bird's eye view of crimson-red walls and cliffs and the lush green cottonwood trees, livestock, corn fields…

Len Necefer – Rock Climbing – Cochise Stronghold
Explore the trails of Cochise Stronghold in Arizona. Named for the Apache Indian leader, this woodland area lies within a canyon and offers several campsites.

Rock Climbing with Granite Mountain Guides in Prescott, Arizona
Avid rock climber and owner of Granite Mountain Guides Mac McCaleb has scaled canyons, rock walls, and cliff faces all over the world, but says Arizona calls him back again and again…

Scott Countryman – Mountain Biking - Flagstaff
We asked some of Arizona's most experienced athletes for their picks for the best mountain biking trails for all levels and views.

Harun Mehmedonovic - Dark Skies – White Pocket (Vermilion Cliffs)
Why is Arizona such a wonderful place for stargazing? Clear skies and diverse geography set the stage, and many of our communities provide sound stewardship for Dark Skies.
Arizona Weather
Arizona’s weather is a blend of sun-soaked days and strikingly clear skies that leave a lasting impression on anyone who visits or calls it home. With its famously mild winters and those iconic desert landscapes, the state offers a welcoming warmth almost year-round.









