Nogales-Santa Cruz County Chamber of Commerce & Visitor Center

Welcome to Nogales & Santa Cruz County!

Nogales–Santa Cruz County offers enriching experiences at every turn. Enjoy the vibrant local food scene and authentic Mexican cuisine in Nogales, explore world-class mountain biking trails in Patagonia and Rio Rico, camp under the stars at Peña Blanca Lake, or hike the historic Juan Bautista de Anza National Historic Trail alongside the ecologically rich Sonoita Creek Natural Area—where adventure and culture naturally meet.

From birdwatching in Rio Rico and lakeside weekends in Patagonia, to wine tasting in Sonoita and Elgin, exploring the art galleries of Tubac, or stepping back in time at the historic mission of Tumacácori, there is something for every traveler to discover in Nogales–Santa Cruz County.

Each town—Nogales, Rio Rico, Tubac, Amado, Patagonia, and Sonoita—offers its own distinct character and sense of place. Visitors can explore historic landmarks and centuries-old stories, stroll through locally owned shops and art galleries, and savor regional flavors shaped by the borderlands' rich heritage. Rooted in Nogales’ global produce industry, the culinary scene celebrates traditional Mexican recipes passed down through generations, alongside modern fusion dishes inspired by the region’s evolving culture.

A scenic drive through Elgin and Sonoita reveals the heart of Southern Arizona’s Wine Country, where rolling vineyards and open skies create the perfect setting for relaxed tastings and unforgettable afternoons. Award-winning wineries dot the landscape, producing exceptional reds and crisp whites that have earned national recognition. Paired with stunning views and the peaceful rhythm of rural life, these vineyard experiences offer a taste of Southern Arizona that is both refined and deeply connected to the land.

Bienvenidos!