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Your Summer Fun Starts in Arizona!
May 13, 2014
Arizona Office of Tourism Launches SummerInAZ.com Travel Advertising Campaign
Searching for your next summer travel adventure? Look no further than the Grand Canyon State. From miles of shoreline, rivers and lakes to luxurious hotels and urban excursions, Arizona is filled with summer-time adventures all just a short drive away.
This week the Arizona Office of Tourism (AOT) launches its Summer In AZ regional advertising campaign to promote summer travel adventures throughout the state.
“Arizona is one of the most unique and beautiful destinations in the world. You can hike one of the Seven Natural Wonders of the World, water ski on the Colorado River or sit back to enjoy authentic local wine and cuisine,” said Sherry Henry, AOT Director. “Travel is crucial to our state’s economy and we’re encouraging all Arizonans to spend their vacation right here in their own backyard. Before you know it, summer will be over. So start planning and treat yourself to a wonderful summertime vacation in Arizona.”
The three-month regional campaign encourages Arizona residents, as well as travelers from nearby drive markets such as Los Angeles, California, to choose their Arizona adventure through the campaign’s interactive website, SummerInAZ.com. Advertising will appear in newspapers, magazines and online, and will be supported by social media, outdoor digital billboards, and cinema placements.
In addition to the ads, the agency is using custom-made props to be showcased at various festivals and events to encourage attendees to discover summer fun in Arizona. Festival goers can stop by a giant 8-foot tall cooler, and extra-large ice cream cone and an oversized bottle of sunscreen to take photos and share using the hashtag #AZSummer.
They can also pick up free giveaways and learn more about planning an exciting escape to one of Arizona's many summertime destinations. Visitors can also enter to win one of three sweepstakes to Lake Havasu, Scottsdale or the Verde Valley, some of the state's most popular summer getaways. More details can be found on the SummerInAZ.com website.
The props will be featured at the following festivals and events.
- June 25-26, Desert Hills Premium Outlets, Cabazon, CA
- July 4, Apple Valley Freedom Festival Lenny Brewster Sports Center, Apple Valley, CA
- July 12-13, College of the Desert Street Fair Palm Desert, CA
- July 18-19,30, Legends "Cool Zone" Phoenix, AZ
All advertising directs consumers to the SummerInAZ.com website, which was built with responsive design making it accessible to any PC, mobile, or tablet device. AOT collaborated with the Off Madison Ave marketing firm on the concept, design and execution of the campaign.
To start your Arizona adventure, visit SummerInAZ.com, where you can explore trip ideas and itineraries along with featured travel deals from Travel Zoo.
AOT continually markets Arizona as a world-class, premier destination to global visitors. As one of Arizona’s most impactful economic drivers, the Arizona tourism industry brings millions of visitors annually to the Grand Canyon State. In 2012, more than 38 million visitors spent $19.3 billion throughout the state, contributing nearly $53 million each day into Arizona’s economy.
The industry, which produces revenue in all 15 Arizona counties, is also responsible for generating $2.6 billion in local, state and federal tax revenues. This equates to more than $1,080 per Arizona household. Additionally, the Arizona tourism industry employs more than 161,300 Arizona residents. Combined with the secondary employment that is generated, nearly 300,000 Arizona residents are impacted by this vibrant industry throughout the state.
For more information on AOT’s marketing efforts and/or research and statistics, visit azot.gov.