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Governor Napolitano Announces .4 Million in Tourism Matching Grants

June 16, 2006

Contact: Michelle Thompson, (602) 364-3724
June 14, 2006

Governor Napolitano Announces .4 Million in Tourism Matching Grants

Governor Janet Napolitano announced today that the Arizona Office of Tourism (AOT) is awarding .4 million in matching grants to rural and metropolitan tourism organizations for fiscal year 2007.

AOT Director Margie A. Emmermann joined Governor Napolitano in recognizing the recipients of AOT’s Teamwork for Effective Arizona Marketing (TEAM) grants, a program that enables communities and organizations throughout Arizona to promote their tourism offerings. TEAM grants fund advertising, public relations campaigns, research and strategic planning and other tourism-related marketing.

The grants are awarded to communities, regional tourism partnerships, tribal entities and statewide associations that meet the program requirements and are able to match the requested funds. Sixty-eight communities, including five Native American organizations, will be impacted by the 49 grant awards, which range from ,564 to 0,000. The total amount of TEAM grant award monies to be distributed for fiscal year 2007 is ,445,513.

“Each year, the TEAM grant program makes it possible for Arizona’s communities and tribes to flourish and creates a direct link between the tourism industry and the State’s economy,” said Governor Napolitano. “The tourism industry has a profound impact on the lives of every Arizonan, and grant programs such as this provide communities and tribes the financial support and marketing expertise to attract visitors from around the world to the Grand Canyon State.”

Communities in regional partnerships have pooled their resources to market as a region, thereby increasing the amount of funding they are eligible for and offering tourists a regional perspective of their destination. A total of 10 regional partnerships applied for TEAM Grant funding in fiscal year 2007. Specific examples of successful partnerships include: Arizona Rocks, which received ,000 (Flagstaff CVB, Page Tourism Bureau, Williams Grand Canyon Chamber of Commerce); Cochise County Tourism Council, which received $ 100,435 (Cochise County, City of Benson, City of Bisbee, City of Douglas, City of Sierra Vista, Town of Tombstone, City of Willcox, Cochise County Film Commission ); Graham County Chamber of Commerce received ,800 (Graham County Chamber, Bureau of Land Management, Graham County Government); Northeast I-40 Corridor, which received ,377 (Holbrook Chamber of Commerce,

Winslow Chamber of Commerce, Petrified Forest Museum Association, Petrified Forest National Park, City of Holbrook, City of Winslow); Pres cott Area Coalition for Tourism received 0,000 (City of Prescott, Town of Prescott Valley, PACT, Town of Chino Valley, Yavapai Prescott Indian Tribe, Yavapai Heritage Foundation); Santa Cruz Tourism Council received ,572 (Tubac Center of the Arts, PABA, Santa Cruz Tourism Council); Sedona Verde Valley Tourism Council received ,000 (Cottonwood Chamber of Commerce, Sedona Chamber of Commerce, Camp Verde Chamber of Commerce); Sunny Arizona, which received 0,000 (Tempe CVB, Mesa CVB, City of Chandler); Tucson Convention and Visitors Bureau received 9,089 ( City of Tucson, Pima County, City of Oro Valley, Tucson CVB); White Mountains Partnership received 0,000 (Town of Pinetop Lakeside, City of Show Low, White Mountain Apache Tribe, Navajo County, Town of Snowflake, Town of Taylor, St Johns Chamber of Commerce, Heber Overgaard Chamber of Commerce). Two organizations, the Prescott Area Coalition for Tourism and the White Mountain Partnership, received the largest award of 0,000.

“The TEAM program has opened so many doors for the Lake Havasu City Convention and Visitors Bureau’s marketing efforts,” said Jarrod Lyman, Vice President of Public Relations for the Lake Havasu Convention and Visitors Bureau. “By utilizing the opportunities offered in the program, the CVB has been able to reach markets through media that might otherwise have been unattainable. The additional funding provided by TEAM takes our marketing plan to the next level. It truly is a beneficial program.”

All applicants must attend one of the TEAM workshops held statewide by AOT to gain eligibility. The workshops educate the participants on developing a marketing plan with measurable results and writing an effective grant application.

“The TEAM grant program continues to stimulate Arizona’s tourism industry year after year, making it one of AOT’s longest-running and most successful programs,” said Emmermann. “I am honored to award these grants to worthy organizations throughout the state to help benefit our overall tourism industry.”

Attached are the list of recipients and a map of awards by county for fiscal year 2007. For more information on TEAM and other grants, please visit the Grants section of www.azot.gov.

Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon State’s travel industry and related businesses, the traveling public, and the taxpayers of Arizona.

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