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Arizona’s Leading Visitor Resource Now Available!

February 21, 2012

Arizona Office of Tourism Releases New 2012 Official State Visitor’s Guide and Map

Abundant with valuable Arizona tourist information from traveling tips to statewide accommodations, the Arizona Office of Tourism has now released its 2012 Arizona Official State Visitor’s Guide (OSVG), along with the accompanying Official State Visitor’s Map.

Within the 100-page OSVG are articles written by Arizona-based writers on the vibrant variety of tourist destinations located throughout the Grand Canyon State. These articles celebrate Arizona’s great tourism assets including scenic road trips, family-fun adventures, local cuisine, outdoor experiences, Arizona’s American Indian heritage and Wild West history. In addition to the informative articles, the guide features images of Arizona’s signature scenery– the majestic beauty of the Grand Canyon National Park, the inspiring views of the Sonoran Desert, and the breathtaking scenes of the state’s mountain vistas and lakes–that millions of visitors from around the world travel to see.

Also to be found in this guide is information on Arizona’s celebrated history, invigorating arts and culture, luxurious resorts, rejuvenating spas, championship golf courses, fine dining options and a wide-selection of shopping opportunities. To expand Arizona travel information beyond the OSVG, AOT has incorporated the use of QR codes for mobile-savvy visitors to find even more information about statewide destinations.

“Visitors searching for the latest in Arizona travel information will have to look no further than the 2012 Arizona Official State Visitor’s Guide,” said Sherry Henry, director of the Arizona Office of Tourism. “Tourism is one of Arizona’s major economic drivers and this guide is an important visitor tool in our overall marketing efforts.  Visitors will be able to discover everything that Arizona offers as a destination, which helps to increase the tourism activity that we all benefit from.”

Fully supported by advertising dollars, the 2012 guide was produced with no direct costs to the agency’s budget. More than 450,000 copies of the guide along with 500,000 of the accompanying comprehensive map were published.  Complimentary copies of the guides and maps will be distributed in response to the agency’s consumer advertising campaigns, inquiries into the Arizona travel call center as well as to travel industry partners and visitor information centers located throughout the state.

The OSVG serves as the agency’s principal visitor fulfillment resource to encourage travel and tourism activity throughout the Grand Canyon State. In 2010, nearly 37 million domestic and international visitors experienced Arizona as a travel destination contributing $17.7 billion to the state’s economic vitality. Arizona travel and tourism industry produces revenue in all 15 Arizona counties and is also responsible for generating $2.5 billion in local, state and federal tax revenues. This equates to more than $1,000 per Arizona household. Additionally, the Arizona tourism industry employs more than 150,000 Arizona residents. Combined with the secondary employment that is generated, nearly 300,000 Arizonans are impacted by this vibrant industry.

The Arizona Office of Tourism’s complimentary Official State Visitor’s Guide is available to order at www.arizonaguide.com or call the agency at (866) 298-3312.

**For an image of the OSVG’s cover, please contact Kiva Couchon at kcouchon@azot.gov **


About Arizona Office of Tourism
Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon State’s travel industry and related businesses, the traveling public, and the taxpayers of Arizona. For more information, visit www.azot.gov.


 

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