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Arizona Office of Tourism Unveils Advertising Wallscapes
January 19, 2011
State’s Natural Beauty Displayed on Buildings in Chicago and Los Angeles
They are grand and they are monumental. And the Arizona Office of Tourism (AOT) is hoping that they will be unforgettable.
AOT has unveiled its advertising wallscapes (campaign imagery placed on the sides of buildings) for the state’s new In One Word - Arizona marketing campaign. Images of some of Arizona’s most iconic visitor attractions, such as the Grand Canyon National Park, Monument Valley, Sedona, and Saguaro National Park, are now accessorizing the sides of buildings throughout the agency’s pre-selected cities of Chicago and Los Angeles. There are five buildings adorned with wallscapes in downtown Chicago, while eight standard billboards and two wallscapes are located in Los Angeles.
“Imagine driving down a cold, wintery street in Chicago and seeing this building-sized picture of Arizona’s warm and beautiful landscape. How can someone not be motivated by that kind of imagery?” said Sherry Henry, director of the Arizona Office of Tourism. “The immense size of these photographs captures your attention and Arizona’s gorgeous landscape entices you to learn more about our vibrant destinations.”
Launched nationally in November, the In One Word - Arizona campaign features some of Arizona’s most recognizable attributes and visitor attractions. It is a visually inspiring campaign with simplistic content leaving the viewer the opportunity to imagine themselves visiting the destinations that are showcased.
“Tourism is such an integral part of our state’s economic development,” continued Henry. “You can travel to any city or town in Arizona, whether it’s a metropolis or a rural community, and find that tourism is the one thing they all have in common. This is why marketing activity such as the ‘wallscapes’ are so vital to our program of work.”
The Arizona tourism industry brings millions of visitors annually to the Grand Canyon State. In 2009, more than 35 million visitors spent $16.6 billion throughout the state, contributing nearly $45 million each day into Arizona’s economy.
The industry, which produces revenue in all 15 Arizona counties, is also responsible for generating $2.4 billion in local, state and federal tax revenues. This equates to more than $1,000 per Arizona household.
Additionally, the Arizona tourism industry employs more than 150,000 Arizona residents. Combined with the secondary employment that is generated, more than 290,000 Arizona residents are impacted by this dynamic industry throughout the state.
The wallscapes will be up until the end of February. Viewers of the wallscapes are encouraged to visit AOT’s consumer travel Web site www.Arizonaguide.com to receive more information about travel opportunities throughout the state.
About Arizona Office of Tourism
Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon State’s travel industry and related businesses, the traveling public, and the taxpayers of Arizona. For more information, visit www.azot.gov.