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Arizona Office of Tourism debuts new Web site

July 01, 2006

(602) 364-3724

Arizona Office of Tourism debuts new Web site

Visitors to www.ArizonaGuide.com will find a new look and feel along with more information, as the Arizona Office of Tourism launches its newly remodeled Web site this month.

AOT’s consumer Web site features a new branded look and feel that will spread the message about the Grand Canyon State to online would-be travelers around the world. The new site has a dynamic appearance that incorporates elements of AOT’s latest advertising campaign and showcases the experiences in Arizona in a backdrop of gorgeous settings and scenery. The site will be easier than ever to navigate, giving visitors access to information about destinations and attractions, activities, lodging and travel deals in Arizona. With new technology, AOT was able to harness up-to-date information and listings to keep users apprised of events and attractions throughout the state.

“More and more travelers are turning to the internet to get current information about destinations and look for travel deals,” said Margie A. Emmermann, AOT Director. “By creating AOT’s Web site with a clear picture of the amazing array of attractions, destinations and activities in the Grand Canyon State, we will make it easier than ever for visitors to plan their vacations.”

A comprehensive list of accommodations, restaurants and activities was gathered from statewide chambers of commerce and convention and visitors bureaus. In order to make these listings as extensive as possible, AOT will continue to use membership lists from local chambers and CVBs to keep the site up-to-date and accurate. Through this community effort, AOT will be able to give visitors a full spectrum of experiences available in Arizona.

The new site is organized with intuitive topics such as Where to Go, What to Do, Where to Stay, What’s Happening, What to Know and Travel Deals. The site also has an itinerary building feature, which allows visitors to add spots of interest to a personalized vacation itinerary. What to Know includes listings for accessible travel, driving in Arizona, emergency services and frequently asked questions.

In addition, AOT revamped its business-to-business Web site, www.azot.gov. This site is now available under the www.ArizonaGuide.com address as The Agency, linked on the front page of the site. The new organization of the site will allow constituents to locate research statistics, annual reports, marketing plans and information relevant to industry professionals and will serve as AOT’s resource and information source 24-hours a day.

As Web site development is an ongoing process, www.ArizonaGuide.com is in its first phase. AOT will continue to enhance the site in the coming year, adding more interactive elements to fully integrate the Arizona experience into its online presence.

Created as an executive agency in 1975, the Arizona Office of Tourism is charged with enhancing the state economy and the quality of life for all Arizonans by expanding travel activity and increasing related revenues through tourism promotion and development. AOT works to serve the Grand Canyon State’s travel industry and related businesses, the traveling public, and the taxpayers of Arizona.

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