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Arizona Calling – Share Something Amazing
May 09, 2011
Tourism Officials kick off summer season with return of ValueAZ.com and launch of new ePostcard campaign!
Summer is approaching and the Arizona Office of Tourism (AOT) is marking the occasion with the return of the agency’s popular in-state travel summer promotion, ValueAZ.
ValueAZ is a one-stop-Web site listing for all the incredible travel deals and packages that can be found throughout the Grand Canyon State this summer. As a new component of the ValueAZ promotion, many of the travel deals and packages listed will feature Arizona’s Centennial theme.
In addition to launching ValueAZ, AOT in collaboration with the Governor’s Task Force on Tourism and Economic Vitality will launch “Arizona Calling – Share Something Amazing,” an ePostcard campaign featuring iconic Arizona images.
The ePostcard campaign features vibrant imagery of the Grand Canyon State that gives residents and travelers the opportunity to share Arizona’s beauty with others. With customizable messages, email ePostcards can be sent to friends and family around the globe at no cost. The ePostcard is available through www.Arizonaguide.com.
“ValueAz and Arizona Calling are great ways to showcase all that Arizona has to offer, not only to our residents but to our out-of-town visitors as well,” said Sherry Henry, AOT director and chair of the Governor’s Task Force. “As summer approaches and families are making vacation plans, ValueAZ offers exceptional travel deals across the state and what better way to say to family and friends ‘wish you were here’ than with a beautiful electronic postcard featuring photography of some of Arizona’s most beautiful tourist attractions.”
ValueAz will run from May through August. It is a coordinated effort involving travel and tourism entities from across the state that upload unique travel opportunities to www.ValueAZ.com for visitors to enjoy throughout the summer months.
“Word-of-mouth marketing is a powerful tool and we want our residents to explore Arizona and share their positive experiences with others,” continued Director Henry. “We know our best spokespeople are Arizona residents. Arizonans already recognize, appreciate and value what the state has to offer as a vibrant destination. Through ValueAZ and the Arizona Calling ePostcard campaign, they can now share that knowledge with others.”
The Arizona tourism industry brings millions of visitors annually to the Grand Canyon State. In 2009, visitors spent $16.6 billion throughout the state, pumping nearly $45 million each day into Arizona’s economy. This industry employs nearly 200,000 residents and also generates an estimated $2.4 billion in local, state and federal tax revenues.