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International Marketing Co-ops for FY10

During FY10 the Trade and Media Relations Division will conduct several co-operative marketing projects geared to increase consumer awareness about Arizona in key international markets and drive business to partnering tour operators. A brief summary of each campaign is included. Find additional details here or by contacting AOT staff highlighted below. Participation is open to Arizona CVBs, Chambers and DMOs.

Infogolf Consumer Campaign: October – June 2010, Mexico

AOT will partner with Infogolf in Mexico on a co-operative marketing project targeting high-end consumers interested in golf. Components of the project include sponsorship of six tournaments, advertisements and editorial coverage in Infogolf Magazine, inclusion on six episodes of La Ruta del Golf and editorial coverage in Reforma. For more information, please contact Mary Rittmann at (602) 364-3730 or mrittmann@azot.gov.

Best Girlfriend Consumer Campaign: January 2010, Germany

In early 2010, AOT will partner with a major tour operator and the leading women’s magazine Brigitte to promote Arizona as the perfect “girlfriends getaway” destination. This campaign will include online and print promotions. For more information, please contact Hylton Fothergill on (602) 364-3706 or hfothergill@azot.gov.

Ranch to Resort Consumer Campaign: January – October 2010, UK

AOT will partner with American Round Up and Ranch America, two leading UK Ranch tour operators, to promote Arizona ranch stays and vacation extensions. In addition to direct mail and e-blasts, this campaign will be promoted at large consumer events in the UK popular with horse enthusiasts such as country fares, competing events, horse shows. For more information, please contact Hylton Fothergill on (602) 364-3706 or hfothergill@azot.gov.

Diners Club Credit Card Promotion: February 2010, Germany

AOT will partner with Diners Club Germany and a leading German tour operator on a consumer campaign to promote Arizona to its 55,000 members through credit card inserts and in the Diners Club Magazine. For more information, please contact Hylton Fothergill on (602) 364-3706 or hfothergill@azot.gov.

The Perfect View Consumer Campaign: February 2010, UK

AOT will run a large consumer campaign showcasing Arizona’s perfect views. The campaign will be featured both in print and online media and partner with a leading UK tour operator to offer travel deals and a grand prize of an Arizona vacation. For more information, please contact Hylton Fothergill on (602) 364-3706 or hfothergill@azot.gov.

Travel Trade Gazette/Fly Drive Promotion: March 2010, UK

AOT will partner with a leading UK tour operator to offer a booking incentive for UK travel agents, with the prize being a vacation for two to Arizona for the top selling agent. The promotion will run for one month in March/April 2010 using both print and online media to promote travel to Arizona in the Summer/Fall 2010. For more information, please contact Hylton Fothergill on (602) 364-3706 or hfothergill@azot.gov.

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